Process

Generative Research

Posting food on social media has never been much more appealing than ever. The millennial people believe that posting food online is more than just a nice picture because it represents the attitude they have for their lifestyle. Social media has a massive influence on food trends when the food is instinctively a social tool among people. Social media has promoted and influenced consumers' purchasing behavior on food globally. 10 percent of consumers have been affected by social media in North American countries, Spain, the Netherlands, and Australia. Surprisingly, in some Asian countries, China and India, about 20 percent of the consumers' buying behavior have been influenced by social media.

One of the benefits of sharing food on social media is to enlarge our perspectives when people talk about food from different cultures. Social media does not only provide a platform to introduce the cuisines that people might have not seen before, but it also encourages people to try a variety of cuisines and enrich people with more understanding of the diversity of food.

When people make a decision for themselves, people often lose their decisiveness and clarity. Because during the process of decision making, people pay a lot of attention to the details of the granular level. While people are analyzing possible options, they always tend to lower the risk as much as possible. In contrast, while people make a decision for others, they pay attention to the general impression, turning from a reserved mindset to an adventurous one, so this is an essential reason why people sometimes need recommendations straightforwardly.

Questionnaires and Interview

User Test

Two rounds of an onsite usability test were conducted with a total of ten different participants. The first round was conducted in a paper prototype, and the second round was conducted in a high fidelity mockup that was designed in Adobe XD.

Before the test: I carefully explained the intention of designing this application, with no explanation on how to use it, before starting the test.

During the test: I observed the user and took notes without interruption or giving help and explanation.

After the test: For the debriefing, the participants were given a post-questionnaire and interview to talk about the details about their experience with the application.

First round user test

Second round user test